Attention Struggling or Skeptical Marketers…“Here's An Easy Way To Get Professional
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From the Desk of: Michael Humphreys Thursday, 1:53 P.M. |
Dear Profit-Seeker,
I want you to imagine a scene. It's a very real and scary scene… perhaps it's even one you've experienced personally one too many times.
You've worked for weeks — even months— to build your next product. You've sweated over all of the details… from the product layout all the way to the crisp professionally designed website graphics. In other words, you've done everything you can think of to get your product poised for massive success.
As your finger hovers over the button to send your product announcement email to your mailing lists, you started imagining the sales pouring in. You're sure it's going to be a huge success and you can almost see the money rushing into your bank account.
But then something very bad happens instead…
The sound of silence.
Instead of making sale after sale, your brand-new product is sitting on your website doing nothing. No response at all. It's like someone flipped a switch and turned off your order button.
You feel your shoulders slump as you think to yourself, “Damn! I was sure this product was going to be a hit… What did I do wrong?”
Don't let this happen to you!
Hi, Mike Humphreys here. Since 2006 I have heard these types of horror stories time and time again.
Many times it's right before a prospective client asks me what my fee would be to save their product from flat-lining conversions. Many times I don't have a stock answer to give them.
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But many times, the answer is much simpler:
Hire me to do a full sales letter video critique.
You see, thanks to the power of software technology I can review your sales letter and give you my professional advise on why your sales letter isn't working like it should.
You'll be able to see and hear me explain step-by-step how to fix what's wrong with your sales letter.
You'll watch and listen as I explain what is wrong with things in your sales letter like…
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All of the major headlines… |
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The sales letter layout… |
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The product offer… |
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The special bonuses (if any)… |
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The money back guarantee… |
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And much more… |
Now, when I do a sales letter critique I put my heart and soul into it.
I literally go through the entire sales letter paragraph by paragraph — even line by line if necessary — to point out the shortcomings and tell you how to fix them yourself.
Now talk can be cheap so let me show you a small sample of what a video critique may look like. Here's the first 15 minutes of a video critique of the original CopyDoodles sales letter (opens in new window)
My client was so blown away by the critique that he immediately hired me to rewrite the salesletter and for several additional projects to boot!
Not convinced yet that I can be a difference maker? No problem.
Check out this 10 minute video clip of a critique I did for my client internet marketer Jason James. Jason asked me to do a quick video critique of his Mass Control 2 affiliate sales page.
Now, Jason's timing wasn't great: I was in the middle of another client's big product launch. Worse, Jason needed the critique done and delivered to him in less than 24 hours!
So I managed to carve out a small 30 minute time slot to do a quick video critique for him. This was a one-take, unedited raw video (this video is courtesy of my Sales Letter CPR website). You'll even hear a few 'ahhs and umms' as I'm talking.
But Jason didn't care that his critique wasn't a polished or well-edited video. The changes I told him to make sold out his promotion and added an extra $30,000 in affiliate commissions to his bank account!
What's the moral of the story? Well…
Check Out This Profit Boosting Advice… |
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Now, that's just the first 10 minutes of a client video critique that I quickly knocked out just to meet a very short deadline.
Imagine what I can cover when I can take my time to critique everything instead of a mere half-hour… talk about getting a lot of profit-producing info!
Wouldn't that be a difference maker? Wouldn't make it possible to take a product that is producing little or no sales and make it profitable — maybe even some seriously major profits?
You bet!
You see, by offering this video critique service, it's literally the heaven sent answer for do-it-yourselfers or marketers on a limited budget. It's my abilities to deliver consistently great sales copy and results that has made me one of the most in-demand copywriters for hire.
But don't just take my word on it.
Here's what some of my clients will let me share with you…
Even the copywriting gurus are raving about me…
In December 2008, legendary copywriter Clayton Makepeace held a world-wide open contest for best promotional email, blog post, or YouTube video. Clayton asked copywriters to submit their best stuff for promoting his copywriting training site.
Clayton is a great copywriting teacher so I was more than happy to help. I cleared a few hours in my schedule and wrote a 3 page email as my entry into the contest.
When the contest ended about a month later, I was declared the winner of the best promotional email category! (You can get the full scoop here)
“Okay Mike, What's The Catch?”
Good question. My clients regularly pay me thousands of dollars for my copywriting skills. In fact, getting me to write an online sales letter from scratch will get you a quote of $4000 or more for my help.
There is where I give you the good news, bad news, and then even better news. Let me explain.
First, the good news. By hiring me to me to do a video critique of your existing sales letter, you're tapping into my expertise at a significantly lower price. To write a sales letter from scratch is a 40 hour (or more) time commitment for me… a video critique is a few hours of my billable time instead.
The downside to a video critique is you have to make the changes to your own sales letter after you've reviewed my critique. So you'll need to plan on spending some additional time “tinkering under the hood” after I've told you what needs to be fixed.
But here's the even better news: For a limited time, you can grab your own video critique done by me (never outsourced) for just $397.
That's less than 10% of my regularly quoted price for writing sales letter. Just a few additional sales of your product — after you've made the changes I recommend — will mean you quickly recoup your investment.
Not Sure A Video Critique Is Right For You?
No problem.
Sometimes making the decision to work with a marketing consultant or copywriter can be nerve-racking.
Unless you've worked with them before, you're nervous about how good (or bad) they may truly be.
But I want to put your mind to ease – or at least as much as I am able to. And that's why I going to take most of the risk off of your shoulders and put it squarely onto mine.
Here's what I mean…
Here's Where The Rubber Meets The Road…
You can do nothing and continue to suffer from sub-par sales from your website. Six months from now, you will probably still see little or no improvement in that product's sales.
Or you can take action. You can hire a six-figure producing copywriter to tell you how to take your flat-lining sales letter and bring it back to life.
There is no right or wrong choice… but you will still have to make a choice.
If you do make the wise choice to hire me for a video critique for just $397 — that's less than 10% of my normal quoted sales letter fee — then you will get my full professional efforts to show you every way to ethically increase your sales letter's performance.
“Sounds Great Mike… So How Do We Get Started?”
Following Conditions Before I Will Accept Your Project...
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No Porn, MLM, or "Get Rich Quick" Schemes — I'm a family man and will not accept any projects which would either embarrass my family or damage my professional credibility. |
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Full Payment Is Required To Start A Project — On any other type of copywriting project, I normally require a non-refundable deposit of at least 50% of the total fee with the balance due upon delivery of the first draft's PDF or screen capture shot. This is to "lock in" your spot in my already busy schedule and to discourage any tire kickers from reserving spots that other serious clients are asking for. It's also because I'm charging a lot more for those services than $397. Since this is a video critique, it leaves me with two options: create a short “demo” of the critique or require payment in full up front. Now, I don't believe in making more work for my clients or myself and that's exactly what a demo video would create. So it's a one-time non-refundable investment of $397 and you get full access to the video critique as soon as it is finished. |
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You agree To Use The Video Critique For Improving Your Own Sales Letter Only — You are hiring me for my expertise in copywriting and marketing. Every sales letter or marketing piece I write uses proven and tested marketing methods to maximize conversion rates. You are hiring a specialist — one who is committed to generating the best possible results he can for every one of his clients. In other words… You are not hiring an info-product creator or a JV partner so you may not sell or market the video critique (or access to it) that I create for you. |
I understand that I'll get a custom video critique of my existing sales letter — up to 2 hours long — where you break down and explain what exactly I need to do to boost my sales letters' conversion rates! I'll discover some of the top methods that you use to get top conversion rates for your copywriting clients every day! Since this is a custom-made video for improving my conversion rates, I understand I may not sell the video (or access to it) anywhere else. Grab Your Custom Video Critique For
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P.S. If you're sitting on the fence about whether to hire a professional copywriter or not, let me share something that might help make the decision a bit easier for you. You may not realize it but I am an avid tester of online marketing. So avid that I even had my own multi-variate testing tool built (Easy Multi Tracking) which has quickly become one of the most popular ones available for purchase today.
Since I'm not just a copywriter — I create and market my own info-products online — I'm constantly discovering new conversion boosting tips, tactics, and techniques.
This type of information is what you gain access to when you become a paying client of mine… and the cheapest way to do exactly that is through my custom video critiques.
P.P.S. Until now, I've never actively promoted my video critique service. It's always been something that clients have actively asked me to do for them. That's why I've decided to offer this service at the introductory price of $397 — at less than 10% of my regular fee for an online sales letter.
So it should be no big surprise that this price will not last forever and could be raised at any time in the future without advance notice or warning. Don't wait… grab your video critique right now!
* As with any investment in your business, individual results will vary. Your improvement in response rate can not be guaranteed. Since my professional reputation as a copywriter is at stake with every project I accept, you can rest easy knowing that I will give 100% of my energy and efforts every time.