Warning: Reading this may lift your business to making even more sales...
How To Make Your Business Perform With the Power of a Rocket Ship — Explosively Launching Your Leads and Sales Skyward Like an Unstoppable Force!
From the Cluttered Desk of: Michael Humphreys
Tuesday, 1:28 P.M.
Dear Frustrated Marketer,
Are you looking for more customers... or more total sales? Have you started wondering about how well your marketing or sales copy is performing... or if it completely stinks?
The truth is, if your marketing or sales copy underperforms, they can cost you a lot of money!
I can help you improve the performance of your marketing — online or off-line — with improved conversion rates and increased sales. The good news is improving either one will add more money to your business's bank account.
From generating new leads for your sales people to getting your customers to eagerly buy from you again and again, I can help you reach your goals and improve your company's bottom line.
But first, let me tell you why I'm confident I can help you increase your business...
Discover How This Street-Smart Marketer
Can Turbo Charge Your Underperforming Copy...
Hello, my name is Michael Humphreys. I've been writing my own advertising and marketing pieces since 1993. That's when I started my very first offline business in massage therapy.
Since then, I have continued to create all of the advertising and marketing for my own businesses — both online and offline.
I grew that first offline business into a full-service massage therapy center with 7 additional therapists and 2 part-time administrative staff.
For the next 6 years, I owned and ran a massage therapy center... one which used offline & online marketing, advertising and more to generate sales and attract new clients.
Everything that was used to promote that massage business — from basic brochures to writing compelling sales copy for the company website — was written by me.
My massage therapy center was so successful that other massage therapists sought me out to help them with their businesses.
At first, I would just throw a few marketing nuggets to point them in the right direction.
It wasn't hard to point them in the right direction.
After all...
... I've always tracked my marketing and knew exactly
what produced more sales — and what simply didn't work.
That's one marketing secret for you — you need to track your marketing efforts so you know what is working — and what is burning a hole in your bank account instead!
Pretty soon , I started getting unsolicited requests for consulting help for the massage industry throughout the world.
That wasn't hard to believe other therapists had discovered me because I had marketed my company's website that had reached an Alexa ranking around 1 million — which placed it in the top 2% of all websites listed with that service!
Keep in mind, that ranking was for a website promoting a local service business — and not a world-wide product or service.
By 2004, I had agreed to started doing some consulting work for the massage therapy industry. I started writing a monthly marketing newsletter called "From The Massage Table" which countless therapists read every month.
But I didn't stick with just doing consulting work. Not at all.
Here's what I mean...
How A Former Massage Center Owner “Accidentally” Discovered An Amazing Gift Of Writing Power-Packed
Sales Copy…
In late 2005, I got tired of being bugged by numerous consulting clients and agreed to start writing their sales copy.
They wanted to improve their marketing and frankly... most of them were pretty bad at writing their own marketing materials.
I started getting more requests for copywriting and marketing help in countless other industries — strictly by word-of-mouth. Then, August 2006, I decided to start accepting copywriting clients.
It didn't take very long for me to get pretty busy...In fact, within 2 months, I had enough copywriting projects to start writing copy on a full-time basis!
“...Sales Have Gone Up 25%”
“Mike has done a fantastic job with the sales copy on my website, and at a reasonable cost. After re-doing the sales copy on my main product, an instructional swimming DVD, my sales have gone up 25% and I had recouped the cost of the copy within 30 days. I just re-hired him to do the copy on my home page and I look forward to the results!”
Eric Louviere
Vipercopywriting.com
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“...You Are In Good Hands If You Can Grab Mike.”
“I recommend Mike often to marketers looking for high-quality copywriting at affordable rates. There are tons of copywriters out there, and I recommend very few. Mike is the exception.
I do not hesitate to refer clients over to him. You are in good hands if you can grab Mike.”
Eric Louviere
Vipercopywriting.com
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Since then, many of my clients have quickly discovered that I can turbo-charge their sales in three powerful secret ways...
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Profit-Producing Secret #1: Increased Conversion Rates |
A professional copywriter is focused on increasing your sales, by improving your conversion rates on your existing marketing or creating a new sales letter instead.
Your conversion rate can make or break a marketing promotion.
Don't believe me? Check out this example...
Suppose your current sales letter converts 1 out of 200 prospects into actual buyers — for a puny 0.5% conversion rate. You make the very wise decision to hire me and I rewrite your sales letter until it becomes a profit-producing dynamo... you could see an 20%, 50%, 100%, or more increase in sales!* |
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Profit-Producing Secret #2: Slash Your Marketing Expenses |
Many of my clients believe that they are losing money on their marketing or advertising. Tthe problem is they don't know where they are losing money!
I help my clients quickly identify the marketing or advertising that are acting like a profit-sucking dog and convert them into a cash-register ringing diamond mine.
Here's What One Client Told Me After Getting
the "First Draft" of His Sales Letter...
“Hi Mike,
I'm very happy with the sales letter as it is, and I've Paypal'd the balance to you! I look forward to receiving the HTML and split testing it over the next few weeks.”
Brian Cahill
UKOnlineWholesalers.com
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“Just Exactly What I Need and Suits My Style...”
“Michael,
Fantastic. Just exactly what I need and suits my style happily. I'm happy to go with it as it is and to pick up a few minor corrections myself.”
Robert Greenshields
www.mindpowermarketing.com
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Here's another way to dramatically improve your business performance...
Hire a copywriter to improve the performance of your marketing. Keep what is working and eliminate the marketing which stinks or underperforms. You will have decreased your expenses while increasing your profits at the same time!
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Profit-Producing Secret #3: Launch Your New Product Right! |
If you are launching a new product or service, you know how exciting it can be. Unfortunately, a new product launch is frequently very time-consuming too.
So you try to "whip together" a sales letter for it at the last minute. Or you slap together something that you hope will work as marketing.
And more often than not, your last minute marketing creation flops. It doesn't produce the sales or new leads that you hoped for.
Many Fortune 1000 companies rely on the services of professional copywriters. Some keep copywriters on the corporate staff, just to work on writing new marketing for the company through out the year.
Other companies will hire a copywriting on a "per-project" basis. The copywriter comes in as a "hired gun" and takes on the responsibility of creating a profitable ad or marketing piece.
For A Limited Time, You Can Legally "Steal" My Expertise For Practically Pennies Instead of Major Boo-Coo Bucks...
In August 2006, I made the decision to start accepting copywriting clients and grow my copywriting and consulting business. Two months later, I was writing copy on a full-time basis and I've been a full-time copywriter ever since.
I've written copy for many clients — including well-known marketers like Mike Capuzzi, Brad Callen, and Anik Singal.
One of my direct mail marketing pieces produced over $100K in just 4 weeks (Note: Due to signing a non-disclosure agreement I can not reveal the details of that project). Another one of my clients even hired me on a one year contract to rework dozens of his websites.
My existing clients say the marketing and sales copy I've written for them is worth a lot more than what they paid me to create it. They tell me I should raise my rates for writing copy from my current rates to $3000-$10,000 or more.
But I'm not in a rush to price myself out of most people's financial reach.
I want to help as many small business owners as I can... and there are a lot of small businesses that could use my expertise and help.
So how good is my copy?
Well, here's an unsolicited testimonial that one of my clients posted in an internet marketing forum...
“...The Copy Was So Good, It Made Me Want
To Buy It! And It Belongs To Me!”
“I have to take a minute to say what an awesome job that Mike does on his copy!
I had been trying to promote the book that my husband wrote, "EasyTrafficNow" and it just would not convert very well.
People kept telling me how good the book was, but the copy needed work.
Mike contacted me one day and told me(ever so politely) that my copy sucked! He offered to fix it, and I gladly handed it over.
At first I was just glad to be rid of the problem, but when he sent me the finished product I was absolutely floored!!
I told a friend of mine that the copy was so good, it made me want to buy it! And it belongs to me!
I have read the book several times, and he pointed out stuff that even I had missed! I had to go back and start reading it again.
I only put the new sales page up 2 days ago, and not only have I made sales, but I have had several people comment on the new sales page. Two of those people wanted to know Mike's prices, and were amazed when I told them how reasonable it was.
If you need copywriting done, you don't want to miss out on this! Mike does an awesome job!”
Sharlene Raven
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So Here's How We Can Help Each Other ...
You get the copy you need written by a top pro at below market prices. It doesn't matter whether it's online or offline marketing ... I've created winners in both categories.
I continue to build my own personal army of copywriting clients that would march to the ends of the earth and tell everyone how I helped improve their business.
In other words, we both win!
Occasionally, a marketing piece or sales letter that I write underperforms. Perhaps the sales letter wasn't targeted tightly enough or you weren't happy with it's performance. It happens sometimes for every copywriter in the industry — including me.
You will be happy to know that every copywriting project you hire me for to create, comes with one free revision. I'll revamp the copy so that the sales copy performs even better.
To get started, I recommend you use the contact page on this website and tell me what your marketing needs are. I will give you an exact quote, typically within 1 business day.
Rome Wasn't Built In a Day — and
Neither Is Top-Notch Sales Copy!
Writing a Great Sales Letter or Marketing Piece Is Extremely Time-Consuming...
It is perfectly normal to expect a copywriter to need 3-4 weeks to research the target market and create the right profit-producing sales copy for you.
If you are looking for a sales letter to be written within 1-2 weeks, then contact me for "urgent" copy prices that start at $2000-7000.
I charge more for "urgent" copy because I either have to postpone work on other paying projects or work nights/weekends and take time away from my family.
Here's some of the copy that I've written for my own online businesses:
Here are some samples of copy that I've written for my clients:
Want To Hire Me As Your Professional Copywriter?
Okay, Great! But First, You Must Agree To The
Following Conditions Before I Will Accept Your Project...
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No Porn, MLM, or "Get Rich Quick" Schemes — I'm a family man and will not accept any projects which would either embarrass my family or damage my professional credibility. |
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No Spec Work or 100% Commission Projects — My mortgage company doesn't accept IOUs and neither do I. Again, I have a family to feed and provide for. |
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A Non-Refundable Deposit Is Required To Start A Project — After you receive your exact project quote and estimated delivery date, you will need to give a non-refundable deposit of at least 50% of the total fee.
This is to "lock in" your spot in my already busy schedule and to discourage any tire kickers from reserving spots that other serious clients are asking for. |
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You agree To Use The Finished Sales Copy Exactly As I Provide It To You For At Least 30 Days — You are hiring me for my expertise in copywriting and marketing.
Every sales letter or marketing piece I write uses proven and tested marketing methods to maximize conversion rates.
You are hiring a specialist — one who is committed to generating the best possible results he can for every one of his clients. |
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The Balance of The Project Fee Is Due Before You Will Receive The Finished Copy — I will contact you before the estimated delivery date and confirm when you will receive a first draft of your sales copy.
After you review the copy and tell me any minor changes that are needed, I will make those changes. I will send you the final copy after I have received the balance of your project fee — No exceptions! |
Isn't time you take the next step and bring in a specialist? The type of "hired gun" who specializes in taking ordinary marketing... and turning it into marketing that converts like crazy.
Because if you are ready to...
Generate more sales from your website...
Create a stampede of new eager customers calling your office to place their orders...
Open the floodgates of more hot leads for you and your sales staff...
Then Don't Wait Another Minute To Get Started...
Stop struggling with your own marketing and hire a sales copy professional. Your bank account will thank you for making one of your very best decisions ever.
To Your Success,
* As with any investment in your business, individual results will vary. Your improvement in response rate can not be guaranteed. Since my professional reputation as a copywriter is at stake with every sales letter I write, you can rest easy knowing that I give every project that I accept 100% of my energy and efforts.
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